Business Administration (PhD) / Διοίκηση Επιχειρήσεων (PhD)

The objective of this thesis is to formulate a model that scrutinizes how investors endeavor to broaden the concepts of utilitarian and hedonic value in relation to outcomes such as consumer satisfaction, intentions for word-of-mouth communication, and intention propensity for future repurchase by dissecting the psychological mechanisms and factors influencing their purchasing decisions. The acquisition of a home constitutes a momentous milestone, signifying the advent of a new life phase. Given the multiplicity of elements implicated, it is indispensable to identify all relevant factors; accordingly, this study aspires to bridge the extant research lacunae. It covers various aspects that have not been previously studied in Cyprus or elsewhere. The research framework of this study entails an exhaustive review, synthesis, and analysis of germane literature concerning consumer intentions in real estate acquisitions. The procedure encompasses identifying and summarizing the objectives related to property acquisition as well as the factors impinging upon consumers' purchasing decisions. Based on the amassed materials, this research delineates the key determinants influencing consumer investment in real estate and develops a structured survey questionnaire for data collection from a specific demographic cohort. This quantitative study incorporates 314 buyers worldwide who have invested in properties located in Cyprus. The principal aim is to unearth the motivating factors or triggers influencing Chinese consumers' investment decisions regarding properties in Cyprus. A correlation analysis appraises these factors against property purchase objectives while accentuating their significance for clarity. Structural equation modeling assesses various hypotheses and investigates how variables influencing consumer behavior mediate the environmental influences on satisfaction levels, word-of-mouth intentions, and future repurchase plans. The findings emphasize the critical determinants shaping consumer behavior with an emphasis on both utilitarian and hedonic values while exploring how the functional and emotional aspects within the consumer environment affect satisfaction along with the relative significance of positive emotions within this framework. Furthermore, the employment of the Consumer Value Scale (CSV) within contexts encompassing novel service quality metrics in conjunction with product quality considerations accentuates infrastructure sustainability. This study seeks to establish a conceptual framework for the decision-making process involved in purchasing housing. Initially, it examines the definitions related to housing purchase decisions. Following that, it analyzes existing literature to identify commonalities in housing purchase intentions, preferences, and choices, ultimately leading to the development of a foundational conceptual framework, and the categorized elements that affect a consumer’s house purchase decision. Additionally, this paper explores how consumers behave as homebuyers during the housing purchase decision-making process. To achieve a more comprehensive comprehension, it is imperative to expand these findings across a multiplicity of countries. The study aims to provide useful information that could make Cyprus an appealing place to invest because it has the potential to change the lives of consumers and improve relationships between investors through effective systems designed to strengthen the real estate sector. Understanding the important behavioral factors will help lower risk over time while addressing inflationary pressures in a sustainable way. Understanding the implications of real estate investments not only benefits local economies but also enhances associated industry chains globally by elevating international professional standards.