Boukas, Nikolaos

Purpose: Every year thousands of acres are burned and a number of people lose their lives in forest fires that increasingly surpass the wild land limit and lead on to touristic, urban areas. By and large, Mediterranean countries rely highly on offering a tourist product based on sea, sun, culture and nature. While the sea and sun are not affected by fire catastrophes, places of cultural and natural beauty are indeed hit; tourists end up being uninformed with no proper guidance from the firefighting authorities. This paper seeks to address these issues. Design/methodology/approach: This paper attempts to highlight the relation between fire catastrophes and tourism development, to identify if and how state authorities take into account tourists in the planning and management of appropriate measures. A comparative study between Greece and Cyprus is presented. A number of interviews with stakeholders on the policy and operational level were conducted and the results and their implications are presented. Findings: Planning and suppression is complicated with a number of actors involved in various stages; national tourism organizations in both countries do not take part in the information or planning process. There is an emerging need for the provision of useful, comprehensive, practical information aimed at tourists. Research limitations/implications: The findings of the paper are based in a number of interviews with key policy makers as well as key operational commanders. The participation of the above in the policy making as well as operational phase shows a number of limitations. This paper presents a qualitative approach to the subject. A follow-up quantitative study is already planned. Practical implications: Lessons learnt from previous catastrophes, in-depth analysis of the existing "modus operandi" and "rules of engagement" should provide the necessary background for creating new risk-based, comprehensive, focused communication campaigns. Social implications: Safer societies and lower impact on the environment are the main outcomes of a concerted communication campaign. Tourism represents and multiplies the image of the country as a whole to the world; a solution to the problem would offer added value. Originality/value: The paper is based on a number of in-depth interviews with actors that took part in the actual handling of the two major catastrophes in Cyprus and Greece. The outcome of the interviews is presented for the first time.

The paper explores how Cyprus can increase its competitiveness, sustaining its magnitude and attractive attributes, and ensuring residents’ well-being. The study evaluates the suitability of an ‘inside-out’ planning approach to island tourism development. Eleven interviews were conducted with tourism policy-makers and stakeholders complemented by documentary analysis of official policy sources. Findings indicate that Cyprus tourism policy addresses only indirectly residents’ well-being, and therefore a policy re-orientation focusing on local prosperity is needed. It is proposed that an ‘inside-out’ approach stemming from the kind of development that locals want for improving their quality of life can foster islands’ socio-cultural revitalisation. An ‘inside-out’ approach can redirect Cyprus tourism policy to focus on alternative forms of tourism such as rural/special interest tourism. However, to reconfigure its tourism product, Cyprus should remedy the ‘top-down’ and bureaucratic planning processes that create challenges for the sustainable development of tourism. The adoption of an ‘inside-out’ approach can enable ‘bottom-up’ decision-making by empowering residents to partake in local communities' tourism planning intending to improve life quality. Broadly, these conditions need to be further examined within the context of small island destinations in order to find the means for implementing their repositioning/rebranding driven by a local focus aimed at enhancing residents' well-being.