Options
The impact of employee empowerment on job satisfaction, employer branding and the recruitment cycle within corporations.
Author(s)
Galopoulou, Eleni
Advisor(s)
Efstathiades, Andreas
Abstract
This thesis explores the impact of employee empowerment on job satisfaction, employer branding and the recruitment cycle within corporations. More specifically a quantitative approach was implemented, where data was collected through the use of questionnaires on a sample of 100 subjects. Afterwards the raw data was analyzed through the SPSS statistical program. The thesis made an effort analyze how empowerment initiatives influence employee experiences, corporate performance and profitability. The main forms of analysis used were correlation and regressions analyses in order to assess the relationships between a wide array of variables including autonomy, decision-making power, and job satisfaction.
Among the key findings included was the fact that autonomy and decision-making power are not strong predictors of job satisfaction or company reputation. A strong negative correlation was observed between the resources provided to employees and the emphasis put on empowerment in employer branding, suggesting in that way an imbalance between internal practices and external messaging. Furthermore, the thesis found that older
employees exhibit a lesser chance of recommending their employer as a good place to work, indicating that the perceptions regarding empowerment vary widely among the different age groups.
The thesis concludes that even though empowerment is a critical aspect of engagement and success for corporations, its effectiveness does depend on a holistic approach that includes the recognition of employee effort, the provision for professional growth opportunities and the alignment between intracompany practices and external branding messages conveyed to the public. Lastly, the thesis also pinpoints to the need for future
research efforts to explore factors that are more suitable predictors of the influence of the success of empowerment initiatives, such as corporate culture and leadership styles.
These findings provide crucial information for the HR departments of corporations that can assist them with the optimization of empowerment strategies that can enhance
employee satisfaction and corporate performance.
Among the key findings included was the fact that autonomy and decision-making power are not strong predictors of job satisfaction or company reputation. A strong negative correlation was observed between the resources provided to employees and the emphasis put on empowerment in employer branding, suggesting in that way an imbalance between internal practices and external messaging. Furthermore, the thesis found that older
employees exhibit a lesser chance of recommending their employer as a good place to work, indicating that the perceptions regarding empowerment vary widely among the different age groups.
The thesis concludes that even though empowerment is a critical aspect of engagement and success for corporations, its effectiveness does depend on a holistic approach that includes the recognition of employee effort, the provision for professional growth opportunities and the alignment between intracompany practices and external branding messages conveyed to the public. Lastly, the thesis also pinpoints to the need for future
research efforts to explore factors that are more suitable predictors of the influence of the success of empowerment initiatives, such as corporate culture and leadership styles.
These findings provide crucial information for the HR departments of corporations that can assist them with the optimization of empowerment strategies that can enhance
employee satisfaction and corporate performance.
Date Issued
2025-01-04
Open Access
Yes
Department
Publisher
School of Business Administration : Master of Business Administration
File(s)
No Thumbnail Available
Name
Eleni Galopoulou MBA Thesis.pdf
Type
main article
Size
1.17 MB
Format
Checksum