Books / Βιβλία

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. in the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing

The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the "military-industrial complex" as it explores significant interrelated themes denoting the accelerating process of militarization of society. Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the "military-industrial complex." It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment. Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society’s militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.